On the evening of April 24, the Chinese online released the annual report of 2021. The announcement showed that the company achieved an operating revenue of 1.189 billion yuan in 2021, an increase of 21.82% over the same period of last year, and the net profit attributable to the parent company was 98.7915 million yuan, an increase of 101.93% over the same period of last year.
During the reporting period, the company determined the development strategy of “consolidating content, service industry and winning IP”, which is driven by domestic and international two wheels. It formed a business system with digital content production and authorization, IP cultivation and derivative development as the core, intellectual property protection and metaverse exploration as the two wings, and comprehensively laid out the digital cultural content industry.
IP incubation is maturing,
Chinese online IP ecosystem is now closed-loop
At present, the company has accumulated more than 5.1 million kinds of digital content resources and 4.4 million network original resident authors, and has mainly launched vertical platforms such as fantasy universe science fiction station and mystery plan suspense station. Based on massive digital content, the company strives to create a new creative mode of “online text serialization + IP light derivative synchronous development”. After years of accumulation, the incubation mode of this IP chain has matured.
In the audio field, the subsidiary hongdatai has 450000 hours of audio resources. With the addition of TTS technology, the company’s “Ai anchor” has realized low-cost, efficient and high-quality content production. The AI anchor recording work “mission of justice” has been highly praised by users after it was launched on major platforms such as Himalaya and dragonfly FM.
Kwai tiktok, TV and drama, the company and fast, Youku, mango TV, jitter, beep Li Li and other platforms, many of the company’s April platform IP adapted short drama, the single play volume has achieved 100 million performance. The company and mango TV jointly launched the Winter Olympic gift Youth Drama “summer insects can speak ice” on Mango TV.
In terms of animation, the company cooperates with Tencent, station B, iqiyi and other platforms, and many excellent animation dramas and comics will be launched on the platform one after another. It is worth noting that the cartoon adapted from chaos sword God, one of the star IP of Chinese online, has successfully landed on the piccoma animation platform in Japan. At the same time, the company has strategically invested in the animation IP R & D and operation company, Xiong Xiaomi, the production and operation company of children’s animation and derivatives, and cooperated with the high-quality company in the industrial chain to provide assistance for the company’s business.
In 2022, the industrial production line of Chinese online IP light derivative incubation will continue to work. It is understood that the company is actively preparing to produce a series of high-quality short and medium-sized dramas such as don’t go wild with your sister. Many animation works adapted from Chinese online high-quality IP are being created. The film and television drama “creation time” cooperated by the company and Tencent is in post production and will be broadcast exclusively in Tencent video.
The trinity of content, technology and application creates the “main engine” of innovation
“Metaverse” has become a hot new concept in 2021, and content is the core of metaverse. Facing another wave of innovation after the mobile Internet, chinaonline actively carries out forward-looking layout, and actively explores the diversified derivative forms of IP in metaverse with the starting point of the trinity of content innovation, technology innovation and application innovation.
Imagination goes first, technology goes first. The fantasy universe science fiction station launched online in Chinese carries an important carrier leading the direction of future content. At present, it has covered a variety of science fiction themes such as intelligent life, virtual reality, blockchain and so on. In addition, during the reporting period, the “metaverse essay competition” for global excellent writers launched by the company is the first new concept essay competition with metaverse related elements as the theme in the whole industry. So far, more than 10000 literary works have been received.
The advantages of product and technological innovation are the basis for the sustainable development of the company. The company invests in TTS and digital virtual human production, and scientific and technological innovation enterprises reflect with sound; The “long chain” and “secure chain” have been developed as the platform, and the “long chain” and “secure chain” have been launched at the same time; In addition, the company recently established the “metaverse culture laboratory” jointly with the school of journalism of Tsinghua University, established the company’s internal innovation department and set up the company’s metaverse special fund to support business exploration.
Chinese online said that in the face of the opportunity, the company will plan ahead, go all out and take the initiative to focus on the application and development of digital content IP in metaverse, actively explore and innovate and embrace the digital economy.