This article comes from: venture capital exchange
Today, metaverse has become a new battlefield for domestic Internet giants. Recently, AR (augmented reality) glasses manufacturer nreal announced that it had completed a $60 million round of C + financing, which was led by Alibaba. Many Internet giants also “buy” in the metaverse world.
Nreal announces US $60 million round C + financing
Tianyancha shows that Shenzhen taro Technology Co., Ltd., an affiliate of nreal, was established in January 2017. Its business scope includes technology development, technical services, technical consultation and achievement transfer of computer software and hardware and network information technology; Technical development and sales of communication equipment, computers, software and auxiliary equipment, etc.
Nreal said in the statement that in the past 12 months, the company has accumulated 200 million dollars in financing, and investors also include Kwai Fu, Wei Lai capital, Yunfeng fund, Sequoia China, high Ling, and so on. It is reported that this round of financing will be used to increase R & D expenditure, broaden diversified application scenarios and accelerate market expansion.
According to public information, nreal did not disclose the valuation after Alibaba’s investment, but in the last round of financing, nreal was valued at $700 million. Some market participants expect that in view of the previous cooperation between nreal and other investors, Alibaba’s investment in nreal may also send a signal of cooperation between the two. As early as December 2021, nreal and Weilai automobile released car sharing ar glasses. In February 2022, nreal launched the new nreal air ar glasses in Japan jointly with DoCoMo and KDDI.
Referring to the AR company Ali once invested in, I have to mention magic leap. Last October, magic leap announced the completion of a new round of financing of $500 million, with a post investment valuation of about $2 billion. However, magic leap is a very secretive company. It is precisely because of this that the market has been asking: after the turbulence such as layoffs, does magic leap exaggerate the company’s technical ability through marketing hype?
Internet giants are “buying”
New industrial opportunities are emerging under the outlet of metaverse. In the booming VR (virtual reality) industry, many Internet giants have entered the market one after another. Last year, byte beat bought Pico, a virtual reality equipment manufacturer.
Founded in April 2015, Pico is a VR software and hardware R & D manufacturer. It has been pointed out in the market that since the marketing effect of byte on Pico is much higher than previously expected, byte has raised its original VR sales target in 2022, from 1 million units to about 1.8 million units. According to the latest quarterly tracking report of global AR / VR head display market in the fourth quarter of 2021 released by IDC, the global AR / VR head display volume reached 11.23 million units in 2021, with a year-on-year increase of 92.1%. It is expected that the global VR head display volume will exceed 15.73 million units in 2022, with a year-on-year increase of 43.6%. In terms of the domestic market, iqiyi adventure VR and Pico jointly carved up more than half of the market share in online e-commerce channels.
Tencent, another Internet giant, has also declined. Recently, QQ launched the new function of “super qq show”: open mobile QQ and click the button next to the plus sign at the top right to enter the super qq show interface. Users can set their own virtual image, including clothing, hairstyle and accessories. Various signs show that metaverse high probability has been written into the future of QQ. At the end of last year, the British manufacturer ultraleap publicly announced that it had completed the round D financing of £ 60 million (about 520 million yuan) provided by the new investors Tencent, British patient capital and China Merchants Bank’s China Merchants Bank International, as well as the original investors Mayfair equity partners and IP Group PLC. In January this year, market news pointed out that Tencent plans to spend 2.6-2.7 billion yuan to acquire game phone company Black Shark technology. After the transaction is completed, the company’s business focus will shift from game phones to VR devices to provide Tencent with VR hardware entrance. But recently, rumors about “there are variables in this acquisition” have spread in VR circles.
Recently, Tencent released the fourth quarter and full year financial reports of 2021. In the conference call after the financial report, Ma Huateng, chairman of Tencent’s board of directors and CEO, said that for the relatively hot metaverse concept, Tencent is more from the perspective of digital real integration than pure virtual, and pays more attention to the concept of real Internet. Some analysts said that from the economic perspective, the reason why internet giants invest in metaverse is that they see the business prospects in the future. With the continuous maturity of technology, metaverse’s next development stage is to reconstruct many aspects such as social networking and consumption in the digital world. At present, when the dividend space of the Internet industry has encountered a bottleneck, metaverse seems to provide a new round of growth opportunities and upgrading outlets.