How to build Shanghai Cultural Tourism “metaverse”? The cloud Salon of “talking about Swords” by various celebrities

This article is transferred from: dongfang.com

News from dongfang.com on March 30: with the rise of the concept of “metaverse”, how can Shanghai with rich application scenarios seize the opportunity? It is understood that under the guidance of the Shanghai digital office, the co creation Salon of the “application for city on number” scenario hosted by the Shanghai Smart City Development Research Institute has been launched recently.

On March 29, the first scene co creation salon focusing on “metaverse + cultural tourism” was held in the cloud. Industry experts and academic experts gathered here to have a heated discussion on the theme of “metaverse enabled new form of digital cultural tourism” from the aspects of policy direction, scene construction and social practice.

Clarify the concept “cultural tourism metaverse” is ready to go

The emergence of the word “metaverse” can be traced back to Neo Stevenson’s 1992 science fiction avalanche, but there is no unified conclusion on its definition.

During the discussion, Zhang Yi, director of the science and Technology Department of Shanghai Municipal Bureau of culture, tourism and tourism, proposed that Tsinghua University’s definition of metaverse is very representative, that is, metaverse is a new Internet application and social form integrating virtual and real technologies, which closely integrates the virtual world with the real world in economic system, social system and identity system, and allows each user to produce content and edit the world.

Bao min, an expert from Shanghai Technology Trading Center, proposed to clarify the difference between “metaverse” and related concepts. He pointed out that “digital twin” and “Digital Native” are not equal to “metaverse”. Metaverse is an interactive body between the physical world and the digital world, pointing to the fact that metaverse will be interactive and uncertain when it is launched in the cultural and tourism industry in the future.

Policy led scene digitization trend is in the ascendant

In the 14th five year plan for the development of Shanghai’s electronic information industry released last year, Shanghai proposed to strengthen the forward-looking research and development of metaverse’s underlying core technology and basic capabilities and explore industrial applications.

At the same time of policy guidance, with the increasing maturity of 5g, artificial intelligence and other technologies, cloud tourism, cloud exhibition, immersive exhibition and other forms have been put into practice.

Shanghai planetarium has adopted various advanced display means such as somatosensory interaction and data visualization to improve the audience’s viewing experience. According to Li Yansong, deputy director of the operation and maintenance center of the planetarium of Shanghai Science and Technology Museum, in the future, the planetarium will also take the digital twin of the venue as the basis, enable exhibition, education, service, security, management and other aspects, explore digital transformation and development, and show “metaverse + star sea”.

The memorial hall of the first National Congress of the Communist Party of China puts forward the needs covering four aspects: intelligent venue operation, mobile audience visit, refined reception service and digital red communication. Among them, there are urgent problems to be solved, such as ensuring network security while intelligent operation, balancing audience offline visit experience and realizing one yard communication. These are all problems that need to be considered in the reality of the concept of “cultural tourism metaverse”.

“Cold thinking” in the upsurge of “metaverse”

In addition to the analysis of the concept of “opportunity” and “challenge”, the representatives of metaverse also have their own views on the direction of participating in the salon.

The representative of ape power described the layout of the group in the “metaverse + cultural tourism” industry. For example, in Jiuzhou pool of Sui and Tang Dynasty ruins in Luoyang, Henan Province, XR technology was used to create an immersive interactive scenic spot, focusing on real historical stories. 500 NPC actors performed interaction in the whole audience and combined online and offline apps, bringing visitors a very realistic tour experience.

In terms of metaverse basic technology support, Yu Qi, a first-class solution expert of China Telecom Group, mentioned that for the communication industry, metaverse is actually a network based on greater bandwidth, lower delay and higher network density. Metaverse in the 5g era will be able to transmit more knowledge, experience and skills, as well as more sensory information.

Sun Yunlong, deputy director of the Department of tourism of Fudan University, believes that the rapid development of virtual technology may be confusing, but we still need to recognize that people are the main service objects of social development and should not lose their value in the development of technology.

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