At least for now, China’s car market has come to an era when young people win the world. As Internet aborigines, the lifestyle of era Z has undergone subversive changes compared with previous generations, and the Internet has become a part of their lives.
Although many car companies are trying to integrate with the lifestyle of young people, not many can really resonate. Recently, the author was impressed by the first auto product launch in the Greek metaverse world.
On March 17, FAW Pentium’s first sedan SUV Pentium b70s (configuration | inquiry) was officially launched. Different from the previous online press conferences of various automobile brands, FAW Pentium overturned the traditional form, cooperated with technology giant Baidu Qiangqiang, and creatively created the first automobile product press conference in xirang metaverse world with xirang app as the carrier, becoming the first batch of automobile brands settled in xirang metaverse virtual scene.
Pentium b70s lowers the threshold of sedan SUV
Since running the Guangzhou auto show, with the new Chinese trend design, Pentium b70s has convinced many netizens with its high appearance that breaks through the brand expectation; The subsequent off-line pre-sale will bring users a new experience of time-saving, labor-saving and worry-saving car purchase with surprise, good price and super preferential policies; The test drive not long ago, in the form of script killing loved by young people, is good-looking, fun and easy to open, which has won the unanimous recognition of the media and users. In April, Pentium b70s broke the SUV market with the potential of dark horse and won the favor of users.
Today, the Pentium b70s officially arrived. The price of the 1.5T inspiration player version is only 109900 yuan, and the starting price has lowered the entry threshold of the sedan SUV model again. The 2.0T hot blooded Knight model has become the only 2.0T sedan SUV with a price of 126900 yuan in the current automobile market.
A sedan SUV designed for young users needs to be “targeted” according to the needs of users. As Qin Guangyi, chief product manager of Pentium b70s, said, “good products begin with users, stand on value and last longer than experience.” Based on this, the Pentium b70s combines the high trafficability and safety of traditional SUV, the streamlined fashion appearance and handling of coupe, and integrates “sports car + SUV + car” to create the multi-functional cross-border attribute of “one car, three uses” and create more possibilities for users to travel.
Young users love Guochao culture and advocate “beauty is justice”. Pentium b70s interprets the personality fashion of sports car and the muscle sense of SUV appropriately with high tension vehicle modeling and leapfrog golden ratio through “super pull style trend design”; Through the inheritance and empowerment of Chinese culture, create a “Great Wall arrow stack” rear tail lamp with ultra-high recognition, superimpose the spoiler effect of double tail wings, and make a quick circle with “the strongest back kill”; Up to 9 single and dual car colors also bring more personalized choices for young users pursuing “bright in front of their eyes”.
Aiming at the “trendy human design” of generation Z at the forefront of science and technology, Pentium b70s fully meets the multiple needs of “Internet aborigines” with “super playable technology enjoyment”. It not only has the full scene ecological service of d-life 5.2 AI intelligent system, but also has L2 intelligent driving system to assist travel, as well as intimate functions such as digital key, electric tailgate and 360 ° panoramic image, so as to fully help 0 afford travel.
Aiming at the pursuit of speed and passion, Pentium b70s adopts 13 automatic modes with Zhiqing power 2.0T + 6at golden power combination and exclusive adjustment. While taking into account fuel economy, it brings users “super driving experience” and realizes free gallop in all road conditions. Under the FMA chassis platform of “light, stable, smooth and pleasant”, Pentium b70s focuses on the handling and sportiness. Through the optimization of tire structure, spring stiffness and other aspects, it further improves the handling stability, has been widely recognized by the market, and has won the reputation of “Chinese sports master who is the same in appearance and inside”.
It is worth mentioning that the Pentium b70s’s “Double E” ring body integrates 8 safety equipment and 23 active safety technologies through infinite equation FMA, and is equipped with FAW’s latest feea2 0 electronic and electrical architecture and NVH level comparable to joint venture class B vehicles greatly improve the advantages of safety, intelligent networking and driving experience.
Can the “four super” product power of Pentium b70s really impress consumers? The virtual image yomi of Pentium intelligent AI helped us find the answer. At the press conference, yomi, as the host, interviewed the first purchase user. As a typical representative of generation Z, the user took appearance as the first choice, power as the guarantee, configuration as the sub item, and “ultra-high cost performance” as the decision-making point. Finally, the Pentium b70s was included in the bag.
In order to get closer to the Z generation who is willing to taste fresh food and pursue the new dimensional culture, FAW Pentium is riding the wind at the moment of the outbreak of “metaverse”, creating a deeply immersive metaverse style launch conference for Pentium b70s, deeply interacting with Z generation users in a different dimensional world, sharing future technology, meeting their social needs and increasing the attention of the “circle of friends”.
In xirang app, any user can shape his personal role and enter the metaverse venue to enjoy the 360 ° landscape conference. In addition, the Pentium b70s has restored the real vehicle with a simulation ratio of 1:1, and users can conduct a virtual test drive here. At the same time, Pentium building has officially “settled” in the dimensional world. Users can go to Pentium digital exhibition hall to learn more brand and product information. Opening “my brand store” to “your world” is just another step for Pentium to approach users.
(xiteng app Pentium digital exhibition hall)
As the first brand to really hold a new car launch in xirang metaverse, Pentium b70s not only pries away the social nature of generation Z’s non-compliance and love to play and pursue new things, arouses their expectations for another way of life, but also creates a precedent for automobile brands to establish digital assets in xirang metaverse and lead the automobile industry to unlock more scientific and technological passwords in the future.
As Sui Zhongjian, general manager and deputy party secretary of FAW Pentium sedan Co., Ltd., said, “at present, FAW Pentium is strengthening its connection with young users through value innovation, experience innovation and product innovation.” From the successful listing of Pentium b70s, it is not difficult to see that the rejuvenation process of Pentium brand has pressed the fast forward key.