Sina highlights a real metaverse press conference, FAW Pentium b70s and Baidu’s innovative listing

Since its release, FAW Pentium b70s has tried to become the car that best understands the young consumption of generation Z. it not only wants to understand the style of young people, but also wants to join the game of young people. On March 18, the launch conference of Pentium b70s “China Pentium · Yanchubixing” was officially opened. Different from the previous online conferences of various automobile brands, FAW Pentium overturned the traditional form, joined forces with Baidu, a technology giant, and creatively created the first automobile product conference in the Greek metaverse world with Greek app as the carrier, becoming the first batch of automobile brands settled in the virtual scene of Greek metaverse, Create an immersive audio-visual feast with lifelike immersive interactive experience.

  

As the first independent sedan SUV of FAW in China and the first heavy-duty new car under Pentium’s “518” brand-new strategy, Pentium b70s is positioned as the new Guochao sedan SUV. The official selling price of all products is only 109900-142900 yuan, of which the pricing of 2.0T products creates a new low of SUV with the same displacement. With the superposition of seven super “benefits” policies, this trendy product that young people can’t miss is more accessible.

  

Deep touch to generation Z

In order to reach the self-confident generation Z in a deeper level, the name of Pentium b70s breaks the traditional cognition of S = sport and constructs its own unique cognitive system. For users, “s” is self expression, which shows a positive attitude towards life and a personalized style of life through “self-expression”; The red “s” symbolizes the awakening of Guochao culture, and also represents the self-confidence “cultural confidence” of Pentium and Z generation consumers for domestic products. For products, “s” has built a selection system of product power. Selection: sex represents sexy new Chinese fashion design, speed represents carefree Chinese speed, and sagacity represents humanized technology enjoyment.

  

With the heart as the eye and the body as the heart, Pentium brand creates a trendy piece with high appearance and high value, such as b70s, on the basis of in-depth insight into the needs of users, integrating FAW Group’s more than 60 years of car manufacturing heritage and leading technology, inheriting the cutting-edge design under the design concept of “light and shadow philosophy”, using the power of FAW golden engine and the posture of “master” of Pentium brand.

Lower the threshold of SUV for car running

Pentium b70s1 The price of 5t inspired player version is only 109900 yuan. The starting price of super value lowers the entry threshold of sedan SUV models, so that more users can enjoy the fun brought by sedan SUV; At the price of 126900 yuan, the 2.0T hot blooded Knight model has become the only 2.0T sedan SUV that has reached the level of 120000 yuan in the current automobile market. It has achieved “a sedan SUV that can’t be bought wrong with a closed eye” with ultra-high cost performance.

  

(Wang Shengli, deputy party secretary, deputy general manager and general manager and party secretary of sales branch of FAW Pentium Car Co., Ltd.)

In addition to the sincerity in price, Wang Shengli, deputy secretary of the Party committee, deputy general manager and general manager and party secretary of the sales branch of FAW Pentium Car Co., Ltd., also brought you a “new experience of Z generation car purchase” on the spot ­—— Continuing the online sales mode since the pre-sale of b70s, users can enjoy the vehicle delivery of 4S store by placing an order online through Pentium yomi app. At the same time, they can still enjoy the seven super “benefits” policies by paying an online deposit of 1000 yuan. The most exciting thing is that users can enjoy power or configure more than one level (some models can be realized) as long as they pay an additional 1999 yuan “super super upgrade fund” on the basis of the existing car purchase amount. In addition, there are a series of super “preferential” policies, such as 30% down payment, 3-year interest rate, financial discount of up to 10000 yuan, replacement subsidy of up to 10000 yuan, and 240g free traffic every year for five years, so as to ensure that users can change, purchase, use and maintain their cars more worry-free, reassuring and reassuring.

Multi function attribute of one vehicle with three functions

Qin Guangyi, chief product manager of Pentium b70s, said, “good products start with users, stand on value and last longer than experience.” Based on this, the Pentium b70s combines the high trafficability and safety of traditional SUV, the streamlined fashion appearance and handling of coupe, and integrates “sports car + SUV + car” to create the multi-functional cross-border attribute of “one car, three uses” and create more possibilities for users to travel.

  

(Qin Guangyi, chief product manager of Pentium b70s)

Young users love Guochao culture and advocate “beauty is justice”. Pentium b70s interprets the personality fashion of sports car and the muscle sense of SUV appropriately with high tension vehicle modeling and leapfrog golden ratio through “super pull style trend design”; Through the inheritance and empowerment of Chinese culture, create a “Great Wall arrow stack” rear tail lamp with ultra-high recognition, superimpose the spoiler effect of double tail wings, and make a quick circle with “the strongest back kill”; Up to 9 single and dual car colors also bring more personalized choices for young users pursuing “bright in front of their eyes”.

  

Aiming at the “trendsetter” of generation Z at the forefront of science and technology, Pentium b70s fully meets the multiple needs of “Internet aborigines” with “super playable technology enjoyment”. It not only has the full scene ecological service of d-life 5.2 AI intelligent system, but also has L2 intelligent driving system to assist travel, as well as intimate functions such as digital key, electric tailgate and 360 ° panoramic image, which fully help 0 afford travel.

  

Aiming at the pursuit of speed and passion, Pentium b70s adopts 13 automatic modes with Zhiqing power 2.0T + 6at golden power combination and exclusive adjustment. While taking into account fuel economy, it brings users “super driving experience” and realizes free gallop in all road conditions. Under the FMA chassis platform of “light, stable, smooth and pleasant”, Pentium b70s focuses on the handling and sportiness. Through the optimization of tire structure, spring stiffness and other aspects, it further improves the handling stability, has been widely recognized by the market, and has won the reputation of “Chinese sports master who is the same in appearance and inside”.

Enabled by the “super reassuring platform architecture” infinite equation FMA, the “Double E” ring body of Pentium b70s integrates 8 safety equipment and 23 active safety technologies, and is equipped with FAW’s latest feea2 0 electronic and electrical architecture and NVH level comparable to joint venture class B vehicles greatly improve the advantages of safety, intelligent networking and driving experience.

  

It is worth mentioning that in order to get closer to generation Z, who is willing to taste fresh food and pursue the new dimensional culture, FAW Pentium is riding on the wind at the moment of the outbreak of “metaverse” to create a deeply immersive metaverse listing press conference for Pentium b70s, deeply interact with generation Z users in a different dimensional world, share future technology, meet their social needs and improve the attention of “circle of friends”. In xirang app, any user can shape his personal role and enter the metaverse venue to enjoy the 360 ° landscape conference. In addition, the Pentium b70s has restored the real vehicle with a simulation ratio of 1:1, and users can conduct a virtual test drive here. At the same time, Pentium building has officially “settled” in the dimensional world. Users can go to Pentium digital exhibition hall to learn more brand and product information.

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