Sina automobile FAW Pentium b70s is listed with Baidu, starting from 109900 yuan, making metaverse within reach

On March 18, the launch conference of Pentium b70s (configuration | inquiry) of “China Pentium · Yanchubixing” was shocked and opened. As the first independent sedan SUV of FAW in China and the first heavy-duty new car under Pentium’s “518” brand-new strategy, Pentium b70s is positioned as the new Guochao sedan SUV, with 9 single and dual car colors, 2 power and 7 models. The official price of the whole series of products is only 109900-142900 yuan.

FAW Pentium overturned the traditional form and joined forces with technology giant Baidu Qiangqiang to create the first automobile product conference in xirang metaverse world, becoming the first batch of automobile brands settled in xirang metaverse virtual scene.

S new experience, specially for generation Z

For users, “s” is self expression, which shows a positive attitude towards life and a personalized style of life through “self-expression”; The red “s” marks the awakening of Guochao culture and represents the self-confidence “cultural confidence” of Pentium and Z generation consumers for domestic products. For products, “s” has built a selection system of product power. Selection: sex represents sexy new Chinese fashion design, speed represents carefree Chinese speed, and sagacity represents humanized technology enjoyment.

Pentium brand combines the car making heritage and leading technology of FAW Group for more than 60 years, inherits the design concept of “light and shadow philosophy”, adopts the power of China FAW gold intelligent engine, and creates a trendy piece with high appearance and high value like b70s with the posture of “master” of Pentium brand.

Dark horse physique, Pentium b70s pulls down the threshold of sedan SUV

The offline pre-sale of Pentium b70s brings users a new experience of time-saving, labor-saving and worry-saving car purchase with surprise, good price and super preferential policy; The test drive not long ago won the unanimous recognition of the media and users in the form of script killing loved by young people.

Among them, the price of 1.5T inspired player version is only 109900 yuan, and the super value starting price lowers the entry threshold of sedan SUV models, so that more users can enjoy the fun brought by sedan SUV; At the price of 126900 yuan, the 2.0T hot blooded Knight model has become the only 2.0T sedan SUV that has reached the level of 120000 yuan in the current automobile market. It has achieved “a sedan SUV that can’t be bought wrong with a closed eye” with ultra-high cost performance.

(Wang Shengli, deputy party secretary, deputy general manager and general manager and party secretary of sales branch of FAW Pentium Car Co., Ltd.)

In addition, Wang Shengli, deputy secretary of the Party committee, deputy general manager and general manager of the sales branch and party secretary of FAW Pentium sedan Co., Ltd., also brought you a “new experience of Z generation car purchase” – continuing the online sales mode since the pre-sale of b70s. Users can enjoy the vehicle delivery of 4S store by placing orders online through Pentium yomi app. At the same time, they can still enjoy the seven super “benefits” policies by paying a deposit of 1000 yuan online. As long as users pay an additional 1999 yuan “super upgrade fund” on the basis of the existing car purchase amount, they can enjoy power or configure a higher level (some models can be realized). Another 30% down payment, 3-year zero interest rate, up to 10000 yuan financial discount, up to 10000 yuan replacement subsidy, 240g free traffic every year for five years and a series of super “preferential” policies ensure that users are more worry-free, reassured and relieved in the whole process of car replacement, car purchase, car use and car maintenance.

Trendy piece, Pentium b70s, shows the travel atmosphere of young people

As Qin Guangyi, chief product manager of Pentium b70s, said, “good products begin with users, stand on value and last longer than experience.” Based on this, the Pentium b70s combines the high trafficability and safety of traditional SUV, the streamlined fashion appearance and handling of coupe, and integrates “sports car + SUV + car” to create the multi-functional cross-border attribute of “one car, three uses” and create more possibilities for users to travel.

(Qin Guangyi, chief product manager of Pentium b70s)

Pentium b70s interprets the personality fashion of sports car and the muscle feeling of SUV properly through “super wind trend design” and high tension vehicle modeling and leapfrog golden ratio; Through the inheritance and empowerment of Chinese culture, the “Great Wall arrow stack” rear tail lamp with ultra-high recognition is created, with the spoiler effect of double tail wings superimposed.

Pentium b70s fully meets the multiple needs of “Internet aborigines” with “super playable technology enjoyment”. It has not only the full scene ecological service of d-life 5.2 AI intelligent system, but also L2 intelligent driving system to assist travel, as well as intimate functions such as digital key, electric tailgate and 360 ° panoramic image.

In terms of power, the Pentium b70s brings users a “super driving experience” with the 13 automatic modes of intelligent engine power 2.0T + 6at golden power combination and exclusive adjustment. Under the FMA chassis platform of “light, stable, smooth and pleasant”, the Pentium b70s focuses on the handling mobility, and further improves the handling stability through the optimization of tire structure, spring stiffness and other aspects.

Enabled by the “super reassuring platform architecture” infinite equation FMA, the “Double E” ring body of Pentium b70s integrates 8 safety equipment and 23 active safety technologies, and is equipped with FAW’s latest feea2 0 electronic and electrical architecture and NVH level comparable to joint venture class B vehicles greatly improve the advantages of safety, intelligent networking and driving experience.

(first purchase user of Pentium b70s)

At the press conference, yomi, as the host, interviewed the first purchase user. As a typical representative of generation Z, the user took the appearance as the first choice, the power as the guarantee, the configuration as the sub item, and the “ultra-high cost performance” as the decision-making point. Finally, he pocketed the Pentium b70s.

Comprehensively younger, Pentium b70s and generation Z have entered a new dimension together

At the moment of the outbreak of “metaverse”, FAW Pentium has created a deeply immersive metaverse style launch conference, deeply interact with generation Z users in the different dimensional world, share future technology, meet their social needs and improve the attention of the “circle of friends”.

(Pentium building)

As the first brand to hold a new car launch in xirang metaverse, Pentium b70s not only pried away the social nature of generation Z’s non-compliance and love to play and pursue new things, aroused their expectations for another way of life, but also created a precedent for automobile brands to establish digital assets in xirang metaverse.

(SUI Zhongjian, general manager and Deputy Secretary of the Party committee of FAW Pentium Car Co., Ltd.)

As Sui Zhongjian, general manager and deputy party secretary of FAW Pentium sedan Co., Ltd., said, “at present, FAW Pentium is strengthening its connection with young users through value innovation, experience innovation and product innovation.” From the successful listing of Pentium b70s, it is not difficult to see that the rejuvenation process of Pentium brand has pressed the fast forward key.

(xiteng app Pentium digital exhibition hall)

After the release of the “518” brand-new brand strategy, FAW Pentium, which has fully opened the brand rejuvenation journey, is actively exploring more innovative models to bring better product experience to users. For a long time, FAW Pentium has always adhered to the user experience as the center, bringing more high-quality domestic cars with appearance, technology, quality and sincerity. Let’s wait and see what surprises it will create in the future!