“Metaverse” should not only prevent “excessive false fire” but also strengthen “top-level design”

Text / Yangcheng Evening News Reporter Lin Yuan Chen Zeyun

The concept “metaverse”, which has been hot since 2021, is regarded as an important part of digital technology in the future. The trend of “metaverse” has always been concerned by the society. During the two sessions this year, many deputies to the National People’s Congress and members of the Chinese people’s Political Consultative Conference submitted proposals related to “metaverse”, suggesting to strengthen top-level design, supervise and encourage innovation in parallel, and seize the opportunities brought by “metaverse”.

Current situation: “metaverse” has the largest number of related enterprises in China

“Metaverse” is a virtual world linked and created by scientific and technological means, mapped and interacted with the real world, and a digital living space with a new social system.

According to statistics, as of early November 2021, there were 663 “metaverse” related enterprises in China, including 177 related enterprises in Guangdong Province, more than the sum of the second, third and fourth places, much higher than other provincial regions.

Shenzhen, which has many high-tech enterprises, Huawei, Tencent, BYD and other Shenzhen enterprises have applied for “metaverse” related trademarks to carry out and layout related businesses in many fields. According to the data of tianyancha, the number of enterprises applying for “metaverse” related trademarks in Shenzhen is the highest in the province. At the government level, in January this year, the government work report of Futian District of Shenzhen also mentioned “metaverse” and proposed to promote “metaverse” and other technology application scenarios to create a new highland for the development of digital economy.

In fact, “metaverse” is not far from public life. In 2017, Guangdong took the lead in deploying and launching the reform and construction of digital government, built a provincial integrated government cloud, government network and big data center with high standards, and launched the “Guangdong series” mobile government service brand. Up to now, the “code to do” and “one code to pass” have been deeply rooted in the hearts of the people. With the penetration and promotion of “metaverse” business, people’s “digital life” can open new imagination in the future.

Specification: Issue “metaverse” top-level design scheme

Around the new concepts such as “metaverse”, many representatives and members put forward the possible risks at present and made suggestions to speed up the formulation of standards in relevant fields.

Ma Huateng, deputy to the National People’s Congress and chairman and CEO of Tencent, submitted a proposal on the digital economy. It is mentioned in the proposal that with the rise of new concepts such as “metaverse”, NFT (non homogenous token) and Web3, speculation and avoiding the truth appear in some fields, bringing new risks and hidden dangers in the fields of finance, technology and social governance.

Wan Jie, member of the CPPCC National Committee and chairman of Yachang culture group, believes that “metaverse” is only an emerging thing that has not yet taken shape, and “metaverse” and its related application scenarios are still in the initial stage of development. However, the amount and variety of personal data collected by “metaverse” are unprecedented, such as user identity attributes, behavior paths, social relations, property resources, scenes and other information, and these data may be stolen or abused in “metaverse”. The fabrication of false “metaverse” investment projects, “illegal profit-making of” metaverse “virtual currency,” metaverse “virtual games and so on all have the characteristics of illegal acts such as speculation through the concept and illegal fund-raising and fraud.

In this regard, the formulation of standards has become the most urgent problem. Liu Wei, member of the CPPCC National Committee and chairman of Jiadu technology, suggested that the demonstration and overall planning be organized as soon as possible, and the top-level design scheme of “metaverse” be issued. Organize experts in science and technology, economy, law and society to fully demonstrate the necessity and feasibility of building a “metaverse” digital economy, and form a top-level design plan.

As for the application of “metaverse” in the cultural industry, Wanjie suggested that relevant departments should formulate and issue relevant standards and norms within the framework of the national cultural digitization strategy, restrict the development of “metaverse” at the technical level, legal level and moral and ethical level, and clarify the legal nature, transaction mode, supervision subject, supervision mode, etc.

Empowerment: Online transformation and upgrading of traditional industries

Many representatives and members also said that attention should be paid to the role of new concepts such as “metaverse” in promoting the transformation and upgrading of traditional industries.

Ma Huateng mentioned in his proposal that digital technology enterprises are becoming a powerful assistant for the digital transformation and upgrading of the real economy, and many traditional industries are being activated by digitization. Liu Wei believes that since “metaverse” is a good starting point for the formation of a new social relations platform with virtual and real integration, immersion and interaction, and a complete normative system, we can consider guiding the online industrialization of tourism, commerce, culture and other industries damaged by the offline epidemic, and choose the first pilot cities with high openness, strong public service capacity, strong financial strength and representative cities, For example, create “metaverse Shanghai” and “metaverse Guangzhou”, provide virtual digital experience of urban culture and urban tourism, and carry out personalized virtual scene services. On this basis, explore the establishment of virtual economy rule system and promote the standardized application of new technologies such as digital currency and digital assets.

Wan Jie believes that the cultural industry also needs to seize the opportunities brought by “metaverse”. “Metaverse is a world of virtual and reality integration. Whether museums, libraries and publishing houses with a large number of traditional cultural resources IP, universities and scientific research institutes with strong R & D capabilities, as well as science and technology enterprises that have taken the lead in mastering leading technologies such as big data, digital acquisition, virtual reality and VR equipment, they have experience in this new track It has a unique advantage. ” Wan Jie suggested that government departments give priority to providing targeted support and guidance to these units and institutions, give full play to the advantages of massive data and rich application scenarios, and enable the transformation and upgrading of traditional cultural industries with “metaverse”. “Form a new ecology of ‘metaverse +’ and create a development path of ‘supplementing reality with emptiness’ and’ co prosperity with emptiness and reality ‘. These encouraging behaviors should be reflected in the preference of industrial policies, the support of scientific research funds, the affirmation of qualification certification, etc.” Wan Jie said.

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