In 2022, metaverse’s three broad applications

The last article, “metaverse’s four orientations” (hereinafter referred to as “directions”, if cited), summarized the image of metaverse from four broad perspectives.

The generalization is not accurate enough. The advantage is that it can immediately diagnose whether practitioners take unnecessary detours around the core point rather than the edge, so that it is possible to find an important entrance to the development of metaverse one day in the future, so as to carry out accurate construction.

In an emerging field, everyone has the same starting point. Information is so transparent. They all cross the river by feeling the stone. No one can have any secret weapons or mature methodology of metaverse at present. It is said that the current training courses in metaverse can earn millions a month. This really needs to be considered.

In 2015, the author explored the stone that is not called “metaverse”. Two years later, he found that the technology is not mature and is not a time node for product type teams to participate. Therefore, the early ignorance and fearlessness will only prove that advanced thinking represents impracticality, and the pit can only be used as a wake-up call, not a formula for success.

The first question is, in 2022, can metaverse be widely used in practice?

1、 Broad application premise of metaverse

Innovation is generally discovered by technical elites, and change usually starts from the bottom public.

Zuckerberg’s early creation of Facebook was so similar that the Facebook’s trembling path was similar. Zhang Yiming discovered innovative algorithm matching technology. Tiktok App had a large number of users in the world, mostly ordinary users, and sometimes even referred to as “sink users”.

Zuckerberg, Zhang Yiming, Zhang Xiaolong… Most of the Internet giants who created image level products have programming background and have a fundamental understanding of how innovative technologies can be applied to the general public, which is better than many product managers without technical background. Therefore, except jobs, most of the early Internet new tracks were technical products, After determining the functional margin that can be realized by the new technology, market-oriented products enter, such as Bezos, Ma Yun, Liu qiangdong

Metaverse is similar. Before the word appeared, new technologies such as vision, sensing, algorithm, network and blockchain had been applied in different fields. Zuckerberg, as the first technology understander, keenly captured the new ecology that vision technology may bring by integrating other new technologies, thus completely detonating the concept of metaverse.

For ordinary users, they do not have a “sense of delayed satisfaction”. They usually change their behavior by chasing some small interests. Driven by the economic foundation and primitive animal nature, most people’s upper level consciousness will quickly accept a new product. Therefore, all kinds of fast version apps, subsidy wars, game consoles, little sister of red fruit and live broadcast of hot eyes have been born

From the technical point of view, metaverse has been applied in many fields since the concept appeared. The current concept of metaverse mainly refers to visual products for ordinary users. Metaverse is cultivating the market of bottom consciousness in this regard.

1. Speculation, led by the United States, the metaverse project is in full swing. The most representative comes from the blockchain cryptocurrency combined with the metaverse project.

Still familiar with the formula, the original taste, and there is no cost. The red envelope subsidy of cryptocurrency is called “airdrop”. The coin issuing dealer distributes the early worthless air coins to ordinary users for free. Users only need to do some simple promotion operations such as forwarding twitter and forum. With the increase of the number of users, the air coins have monetary value, so the dealer makes a fortune, At the same time, it has attracted a large number of “wool collecting” users, and there are many extreme cases of getting rich overnight.

The blockchain cryptocurrency anchor metaverse project, through the marketing method of “airdrop”, not only reduces the promotion cost, but also the air currency can be transformed into a game currency with monetary value, so as to continue to attract more speculative users and investment institutions. How many people can be indifferent to the money temptation of “financial freedom” overnight? Therefore, it has also achieved the popularity of the current metaverse concept.

2, the bubble is a top-level game in China. In the pursuit of capital, a lot of technology companies with Metaverse concept are full of shares. Of course, there are also a lot of big guys and media who rationally attack the negative values that Metaverse projects may bring, plus the state’s administrative control over the encrypted money, and there has not been a mass of low-level public speculators.

A while ago, baidu launched an app called xirang, which represents the actual situation of most metaverse projects in China. The product form is still dissociated between the game and metaverse, and there is no clear distinction. As a result, the user positioning and marketing mode are still vague, and the retained data has not been verified, so it has not been popularized in a large area.

On the other hand, similar to NFT projects of foreign blockchains, ant chain fan granules of ants and magic core of Tencent have formed an original industrial framework for the realization of digital art works by commercial auction. More products are feeding back, trial and error and iteration for early seed users, and coin distribution marketing has not been started. Otherwise, according to our country’s population base, the number and popularity of users will far exceed that of the United States. This can be seen from the daily life data of various “fast version apps”.

Whether Speculative or bubble, one thing can be sure that the process of Metaverse is irresistible, and this concept can not be falsified. We should think more about it. If Metaverse is widely used in the future, what will happen in the market to further prove it?

2、 Wide application scenarios of metaverse

The author of the direction, I propose, is Metaverse based on the “visual Internet plus” technology collection.

AR / VR, holographic projection, 3D modeling, panoramic photos and other visual technologies are becoming more and more mature. There are still questions about the positioning sensing technology combined with holographic vision and the maturity of 5g network transmission.

The underlying engines used in a large number of 3D games and the lively ar face changing playing methods on short video apps, including the newly popular “virtual Idol”…… these basically “confuse the false with the true”. From the actual effect, metaverse technology has the ability to be applied in many fields.

The second question is, what is the most likely scenario for the practical application of metaverse?

The hardware carrier of the first generation Internet is a computer, and the mobile Internet is a mobile phone. The hardware carrier equipped with metaverse can be temporarily called “eye machine”, because no matter what it is called in the future, it can be clear that metaverse hardware and mobile phone may be interconnected, but metaverse host must not be a mobile phone, otherwise it can not be called the new generation Internet.

After the birth of Apple mobile phone, no one doubts the advent of mobile Internet. The current metaverse, an epoch-making product like apple mobile phone, has not yet appeared. Another point is that before the smart phone, the function machine represented by Nokia has been popularized, which makes the market popularization of Apple mobile phone have no friction. Just as a substitute for the function machine, it has been easily accepted and replaced by users.

This brings a thought. If the hardware equipped with metaverse is not used as a substitute for a mass product, there will be great friction in entering the market in the early stage, and it will not be easy to open the mass market, such as VR glasses. No matter how the price is reduced over the years, it has not entered the shopping cart of general users.

Based on the above, the author guesses three possible directions of metaverse hardware in the future, for reference only.

1. AR, augmented reality technology is to deceive the vision in the real scene. Ar glasses can be used as a substitute for traditional glasses, but it is not limited to replacing traditional glasses. The further substitution of AR technology should be called ar glass. The scenes that can be seen through a layer of glass in the real world are within the scope of AR technology.

If replacing traditional glasses is not popular enough, replacing glass is everywhere. For example, there can be no physical objects in the store cabinets. When you look into the AR glass, you will see a wide range of things and confuse the fake with the real; Windows of home, company and shopping mall can be ar glass vision, and the visual content can be customized or universal; The windows of buses, planes and subways can also be ar glass vision. The world will be a visual presentation of a mixture of reality and virtual

2. VR, virtual reality technology is to reconstruct a virtual dimension to deceive vision. Led by Zuckerberg, the currently popular metaverse concept is basically concentrated in the field of VR.

Ar appears in a real scene. Users do not need to change themselves. They can accept it passively. VR must let users calm down and take the initiative to enter the dimension they have built. Users take the initiative to make changes and accept a new thing, which generally takes a long market cultivation period. Therefore, the market friction of VR glasses is very large, and it still belongs to the scope of enthusiasts.

The author speculates that if VR wants to open the mass market, it may need to imitate the rental mode or sharing mode of Internet cafes in the early days of the Internet. Because building a perfect immersive experience scene requires supporting a variety of hybrid sensing hardware and content customization, which can not be done by one VR glasses, the VR hardware with multi device integration is more suitable for rental or sharing mode in the early stage.

3. Projection and holographic projection technology. At present, the practice is to arrange n projectors to splice them into an integrated 3D animation. The visual effect is dazzling enough, but it lacks Internet interaction. It still stays in stage scenes, although the technical ability has been able to project on the air flow.

Holographic projection is a substitute for all screens. It can replace common smart screen hardware such as mobile phones, watches and televisions. The market friction of the replacement screen is also small. In the future, users can interact with the projection through voice or gestures, virtual idols, social networking, watching videos, live broadcasting, etc.

In addition, according to the latest data on the screen, the mobile phone screen currently occupies an average of more than 3 hours of our adults every day, of which a large number of young people spend more than 6 hours watching mobile phones. Even if metaverse does not come, most people’s vision has been handed over to the screen. Therefore, holographic projection must also belong to the core category of metaverse in the future.

It can also be concluded from the screen data that metaverse’s values are no worse than mobile phones. Human beings have long abandoned the real scene most of the time. Metaverse is nothing more than a further extension of the visual scene. Ar glasses replace the real glass, holographic projection replaces the smart screen, and vr virtual dimension is connected to work and life, but it is more immersed than mobile phones.

The third question is, since the metaverse application scenario can not jump out of AR / VR / projection, how should we layout it next?

3、 Extensive application path of metaverse

From the perspective of NFT of blockchain and AR / VR / projection of game like games, although the metaverse project has not yet defined what it must be, there have been some visible paths in different fields.

1. Overseas.

Metaverse is a “new continent” of the Internet. Like the long history of capitalist development, a “ownerless continent” driven by capital is found. The evolution path is usually as follows: a few pioneers occupy the original resources, and the number of profit seekers then increases rapidly. After the original resources are occupied, the business rules can not reconcile the contradiction of property rights. Finally, the administrators set up rules to protect property rights, Encourage market prosperity.

This is true in the history of the United States and Australia, the Antarctic in its early years, metaverse today, and Mars and space in the future. Metaverse’s original resources are not physical land property rights, but digital land creation, or digital enclosure and digital property rights. Compared with Mars and space immigrants, metaverse’s intention is much milder.

Recently, a metaverse platform called decentraland set a new record for the transaction price of digital land creation. About US $2.43 million sold a digital land equivalent to 565 square meters in reality, and the average price per unit area exceeded the house prices of many first and second tier cities. The last transaction record of US $913000 was also theirs, and even a small country in Barbados announced not long ago, In the future, virtual embassies will be opened on decentraland platform and other metaverse platforms so that users around the world can understand Barbados.

The value of digital land creation is recognized. It comes from the user data that will continue to grow at present and in the future. The input-output ratio is calculated in line with the interests of buyers. The commercial value of digital real estate proves that metaverse’s practical application ability is no longer in the conceptual stage.

Digital real estate is one of the original resources of metaverse. This part of resources is still in contention. Around the refinement of digital real estate, there can be many business ecosystems such as shopping and entertainment. This part has been introduced in the article “direction”, and will not be repeated here.

2. In a recent news around China, Zhangjiajie scenic spot is seriously studying metaverse.

Behoove is a visual experience driven industry, which is the most suitable application scenario for Metaverse. Metaverse is the “visual Internet plus”. Besides cultural tourism, many visual experience driven fields such as art, performance, games, shopping and education are industries eager to embrace metaverse.

In addition, technology companies like blockchain NFT, which are directly driven by the economic foundation, such as Tencent, byte, Baidu, Ali and xiaohongshu, are building a business ecosystem for NFT digital collections. Around the IP of digital art creation, they can cover more fields, such as finance, culture and tourism, film and television, sports, artists and other major industries, At present, there are more than 4400 trademark applications and more than 700 related enterprises in China, covering all walks of life.

In addition, South Korea around us, led by the government, is transplanting Seoul into metaverse, including economy, culture, tourism, education and civic services. It is expected to open government services in 2023 to provide visual services to the public through metaverse virtual image, and some historical tourism resources that have been destroyed will also be rebuilt in metaverse

Facebook, decentraland, Microsoft and other companies are rampant. The Korean government takes the lead in all in. Many small countries vigorously embrace it, and domestic technology companies layout one after another… Maybe a few years later, our familiarity with metaverse city is like being familiar with the path of our hometown.

summary

In terms of companies, Google, magic leap, apple, Amazon and other companies with metaverse gene are still silent. Is this unreasonable silence brewing some subversive surprise.

In terms of users, foreign metaverse projects, combined with blockchain cryptocurrency, have attracted a large number of ordinary users to participate in the promotion through coin distribution marketing. In China, the NFT platform is built in the vertical industry to create an early business framework by generating income for IP owners. Most ordinary users are still enthusiasts.

Stars and online celebrities themselves are IP. Coupled with the current popularity of short video apps, many visual works themselves have collection value. All kinds of ready-made resources only need an opportunity. The rice circle will join NFT soon. At that time, it is likely to inject a shot in the arm for metaverse and produce a phenomenal product.

Metaverse has begun to be widely used. Although it is still in its early stage, the progress in all aspects has come to the eve of the outbreak. We can’t understand what metaverse is, but everyone should at least understand how to do what they are good at within the framework of metaverse in the future.

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